Wolfe Herd observes Bumble faster since an online dating software, a personal program otherwise an innovation company than simply because the a brand name
It is the word one she uses by far the most when speaking of Bumble, and it’s the word you to definitely plants upwards frequently for the talks having personnel and professionals. “Whitney is a significant believer you to definitely advertising was everything you,” claims Alex Williamson, Wolfe Herd’s sorority cousin and best buddy, and Bumble’s previous captain brand name manager. (suite…)